In an attempt to take on the traditional pizza market Burger King has invented a burger that is fit for 6 people and quite frankly disgusting looking. How anybody can think that a huge bun stuffed with all sorts of shite can become a viable alternative to the pizza is beyond me. I am starting to think that most of these crazy food releases are all about generating publicity rather than actually pleasing customers and are quite clearly the work of marketing gurus rather than anybody remotely interested in food. This will never ever take off but what it has done is get a lot of people like me writing about Burger King which is probably missioned accomplished! Why not try making a real burger instead.
Tuesday, May 27, 2008