Weight Loss Revolutionized?

We’re all familiar with the Morgan Spurlock adventure Supersize Me, where he subjected his body to non-stop nutritional abuse consuming nothing but McDonalds for an entire month. As a result of his experiment, besides gaining some 24.5lbs he also suffered from mood swings, sexual dysfunction and liver damage. While much of this came as no surprise, it did (if only for a short while) spur many to reconsider their nutritional habits. It is often the way with such ventures that we change our habits until the next calamity catches our focus (Michael Moore, Al Gore, the list goes on).
We may now have a new, if not unusual recruit to join the race, no doubt he is already being groomed to take the stage. Chris Coleson of Virginia has shed a whopping 80lbs in 6 months on a diet consisting almost exclusively of McDonalds. While not a mission that would appeal to me or anyone familiar with their ingredient list, on paper it is quite an achievement and if I met the fellow, I might even congratulate him. However, I am curious as to the state of his insides.
While Coleson’s wife may once again recognize the man she married, Coleson must be only one McSalad away from irreversible brain and liver damage, not to mention sexual suicide. On the contrary, perhaps the answer lies in perseverance, Spurlock was a quitter and only lasted a month while Coleson persevered and achieved his goal. After all, a wise man once said “Most people achieved their greatest success one step beyond what looked like their greatest failure.”
But really, I cannot advocate this and no one should attempt to repeat it. A healthy balanced diet and regular exercise is the only way to safely lose weight.
This month at ifoods.tv we are presenting a selection of healthy summer salads and healthier barbecue alternatives like our very own perfect burger*.

*incredible weight loss not guaranteed ;)

Incredible McDonalds Burger

There was a bit of a backlash against McDonalds a couple of years ago in the media when all the attention was focusing on obesity and our horrendous diets with movies like Supersize me highlighting the scary nature of the food served up in fast food joints. Well the good news for MacDonald's was that due to their very deep pockets and huge marketing team they were actually able to grow their turnover and and profits and are expanding and growing at a rate of knots. All they had to do was bring a few celebs in to endorse products and start promoting their salads (most of which have as much fat as the burgers anyway) and selling apples and bags of fruit. If you were one of the people promised never to eat there again and then fell back into your old ways(I must admit I have eaten a couple in the last few years due to the fact that I enjoy it when I have a hangover!)then you really should watch this video. It really is quite incredible!!

McDonalds Subliminal Advertising

We all know that advertising is a huge industry and that the advertising of food products makes up a huge part of that industry. We also know that advertisers are looking for increasingly creative ways to target the ever more elusive consumer. Of particular interest to advertising execs is subliminal advertising and they might just have cracked it already by the looks of this video! For those of you living outside the USA, Iron Chef is one of the biggest food programmes in the country and watched by millions every week. Watch this video and make your own mind up! Could it just be in innocent mistake? I don't think so!